This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why marketers use them and how exactly they influence us.
If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!
These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often your’e not aware of the hidden messages, but they still get interpretated by your mind all the same. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!
These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. Often the simplest ways to do this is to link the product to sex in the mind of the consumer. This is can be as overt as putting a beautiful woman next to the product. But sometimes the message is better hidden, or shall we say more subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first glance she is not visible but she will still be registered by your unconscious mind – if you look for longer you fcan see the outline of the female hour glass shape lying on her side, even the head and hair dangling down.
In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one advert like this won’t do much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.
I is not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our subliminal research blog.
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